startupnation.com

startupnation.com is SSL secured

Free website and domain report on startupnation.com

Last Updated: 20th May, 2021 Update Now
Overview

Snoop Summary for startupnation.com

This is a free and comprehensive report about startupnation.com. The domain startupnation.com is currently hosted on a server located in United States with the IP address 141.193.213.21, where USD is the local currency and the local language is English. Our records indicate that startupnation.com is owned/operated by StartupNation Media Group. Startupnation.com is expected to earn an estimated $79 USD per day from advertising revenue. The sale of startupnation.com would possibly be worth $57,742 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Startupnation.com is very popular with an estimated 18,701 daily unique visitors. This report was last updated 20th May, 2021.

About startupnation.com

Site Preview: startupnation.com startupnation.com
Title: Homepage - StartupNation
Description: A community for entrepreneurs who share their first-hand knowledge of how to succeed in small business. Provides step by step advice to starting a business.
Keywords and Tags: news, professional networking
Related Terms: naviance succeed
Fav Icon:
Age: Over 25 years old
Domain Created: 21st February, 1999
Domain Updated: 23rd December, 2019
Domain Expires: 21st February, 2025
Review

Snoop Score

3/5 (Great!)

Valuation

$57,742 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 37,475
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 18,701
Monthly Visitors: 569,200
Yearly Visitors: 6,825,865
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $79 USD
Monthly Revenue: $2,407 USD
Yearly Revenue: $28,866 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: startupnation.com 17
Domain Name: startupnation 13
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.78 seconds
Load Time Comparison: Faster than 27% of sites

PageSpeed Insights

Avg. (All Categories) 74
Performance 63
Accessibility 91
Best Practices 80
SEO 91
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://startupnation.com/
Updated: 20th May, 2021

2.09 seconds
First Contentful Paint (FCP)
24%
67%
9%

0.00 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on desktop
63

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for startupnation.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.071
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 50 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive startupnation.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
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https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjstL6vd31O-m7aJrBFfLbGGxYU45sA6EnawWIbG6h3MKATzDHllRhJiTII08aGH2SgxLuxy_x79yZUk_R-fEjqhY_YyKM0au-0jws_awNWXHt2isoMLNyonmAwXCHX5dKTqXFUNOWmXAW4OmZNDcE9qCgtEnXI1FzjOXLy8-BVfimO_GwA3OHgj8TvvcUcdVVBuYpkYN4Y0SoBPHwnoCT4BqzvpZEKJYQwuKbFr61afM8qo75NxVJgICxtdXlowlxfMYGA0YIWYQ7RMFBZEzms1kvzgl_62vAwupykbmzRCsUtE&sai=AMfl-YQMt2LYvWgf9fIij4BA1jZD9Ehd3HpmVbO9C4JvLIPCUvJnSWoyuRiRRsNAtrTFN2npmqG1VQXGeazSRs02NOGtpmrWqU8f52oyjZ9qlD0hANV5Slfn6N-CAt0rPoU&sig=Cg0ArKJSzBrrFTP-ss39EAE&adurl=
h2
2617.6790000172
2859.2170000193
980
0
200
image/gif
Fetch
data
2620.1160000055
2620.1819999842
0
214
200
image/png
Image
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjsuJZfata5B2lta_PlHNlnLuaK0ZJfbtQEiKOzA3Ki6FRsHFmdv9o9VdPm_4NfJ8nU7dBj-66Q437jRq7PhAiMYDw0o3L-5O4esGZf4zrRrumTDq7IxTWpBg5YLoi-Oo7fb4-9wgq-fI5u7GwEpFoug5veOZ5btbCBWQpj8DrNbf1y1IF0yDtaD5nLe9tkbY5hNSdqdVGa5Tncnj0Z_VCHvPsDr0kimRdL5qbaeJP2epHSfJhyl8f0yWbtJO0ExwLcFB3XrBcSU2VqzI7vso_nPaAmrjnSSwc-o7GYg9tZ8Xi5rN&sai=AMfl-YS9NlB_oR4R599VW2jSAULZb-eBwOqiVS9yz0EsPvBmU0Z8SJ56w90xUGpm-CJDkgI8CT0eLCVWvx_oMgaXAXoABl3UDxbj3dtvdmAzWitniV0i3bnZE0TTpm9LD_c&sig=Cg0ArKJSzH8PEAY2SGUsEAE&adurl=
h2
2704.085000034
2864.5719999913
980
0
200
image/gif
Fetch
data
2705.9100000188
2705.9550000122
0
211
200
image/png
Image
https://securepubads.g.doubleclick.net/pcs/view?xai=AKAOjsusW613YyVc-vg312iI0SzSAB0Tj6KORsKkAF1sRvPFGgoNa-kkrF0Y6u-NJUqAaZPPCo2JlTa_slJNuzHkBJ30cR3kw_MYpCicXsVFkP0asHS3oDHsSjp0WDcQeczT-N2bMADyx5EARXFydnSQeaj40pOl1C0b7n4dHrO5F5XAoPLvo-yZ6HfEY8-V4ahhK6eYm8aWiowsoylwGkTPw5HSBA_byPAzkffIAzvqMpQsjj3KaZP_yM52EZ-8pUn-SPMfbPmjtCJQ_zZNrPyodywpxcIt-en_xm3scdCLgHw&sai=AMfl-YRcKn95s371-lw3NLRwVVzMgnFgeK_8yi_Qk9dMYbnv8bNBnsiA5Gl7AJ6MovkK7jxoT3lUz9WJ11tUFCAqM9cq7TkBfotepyplqXGcUJyPivTTqMrRIUevFOBo93g&sig=Cg0ArKJSzM-bfDFRvFsaEAE&adurl=
h2
2757.3829999892
2866.6269999812
980
0
200
image/gif
Fetch
data
2759.1460000258
2759.1910000192
0
212
200
image/png
Image
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/styles__ltr.css
h2
2843.1120000314
2852.5870000012
26319
52732
200
text/css
Stylesheet
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
h2
2843.3599999989
2855.1759999827
134495
343376
200
text/javascript
Script
https://m.stripe.network/inner.html
h2
2853.237000003
2884.8829999915
13133
33952
200
text/html
Document
https://www.gstatic.com/recaptcha/api2/logo_48.png
h2
3133.0690000323
3135.9560000128
2776
2228
200
image/png
Image
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
h2
3134.1050000046
3137.1660000295
11356
10748
200
font/woff2
Font
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
h2
3134.5250000013
3137.5799999805
11351
10788
200
font/woff2
Font
https://m.stripe.com/6
h2
3191.4669999969
3569.782000035
665
156
200
text/plain
XHR
https://bid.g.doubleclick.net/xbbe/pixel?d=KAE
h2
3308.29299998
3347.4740000092
590
0
200
text/html
Document
https://pagead2.googlesyndication.com/getconfig/sodar?sv=200&tid=gpt&tv=2021051701&st=env
h2
3308.5510000237
3315.883000032
8235
9935
200
application/json
XHR
https://www.google.com/recaptcha/api2/webworker.js?hl=en&v=eWmgPeIYKJsH2R2FrgakEIkq
h2
3312.8230000148
3319.3960000062
665
102
200
text/javascript
Other
https://tpc.googlesyndication.com/sodar/sodar2.js
h2
3402.9730000184
3408.4639999783
6960
17641
200
text/javascript
Script
https://tpc.googlesyndication.com/sodar/sodar2/222/runner.html
h2
3862.8509999835
3868.9340000274
5619
12779
200
text/html
Document
https://www.google.com/recaptcha/api2/aframe
h2
3865.1850000024
3873.0890000006
1215
783
200
text/html
Document
https://www.google.com/recaptcha/api2/reload?k=6LcJSFEaAAAAAJgWsem2bJBUJV1C8cJpl84758Qf
h2
3874.1310000187
3928.7909999839
16396
28158
200
application/json
XHR
https://log.pinterest.com/?type=pidget&guid=AUiNLyEJgFK_&tv=2021040501&event=init&sub=www&button_count=0&follow_count=0&pin_count=0&profile_count=0&board_count=0&section_count=0&lang=en&nvl=en-US&via=https%3A%2F%2Fstartupnation.com%2F&viaSrc=canonical
h2
3987.0380000211
4020.187999995
528
0
200
text/plain
Image
https://pagead2.googlesyndication.com/pagead/sodar?id=sodar2&v=222&li=gpt_2021051701&jk=1794686574609604&rc=05ANblmnjt4EGHgxTyZW59yWjh8qtJ5RCiZmoWUM7p1MU4bgD2X4Wt2RkQxS3s-eYZYaq4oFGncAQ1DnBdnxHK5OTkOjMqDc6Xa0oa9bSkbh822ckSosNPr_RBsvoOE7DdX_UQVqzMOnYRlliVVwjwzdHVhSxGMMKUajGNP9o5B07Sar4evvab-i9G4gjAkTBF5xHnUebUS5bojzSrj1DrLFGVmpXCsuMdE2AhsIOSgykFa_502Bo
h2
4085.7040000265
4102.7979999781
521
0
204
text/html
Image
https://pagead2.googlesyndication.com/bg/zue3njNLpzxGAZrYILNRV_oDQoN1Bf4uoYDHWIdg9NQ.js
h2
4091.0419999855
4094.6470000199
6391
14715
200
text/javascript
Script
https://pagead2.googlesyndication.com/pagead/gen_204?id=sodar2&v=222&t=2&li=gpt_2021051701&jk=1794686574609604&bg=!lZalltLNAAZ7hX_Ue4U7ACkAdvg8Wp7G5DYFuoiqBdW_-KYEMfdaOnV8xCZgLUTlX6gDk3GutI1q4gIAAADFUgAAAAxoAQcKAHOdFTydaGlRhK3u-O47KIg9wFHr3txacaO4fB1gwqXNw23n2YBDTTR4ylCLuHR45SLlR76FgOzss7L10tefZZEAoEr0NdlAn26WpyLyTwiGMxAmSUPH5nCgDSPF_eylst-qHw94-XdvkKmGN9EwuDBHmfRcmQJS2GgwQWHWYGSA_w-ULEhv4ipm6VHUFH49oKrjcRF0aFBWwlcrkF8XBOp2tB8XHWQlbw1rU4u-x0_shgjeaFqa4_MOvs3tDCTnsozEyHF9ES7QZVldiIWYiz6M_r8G0Xtlm_vFadUPvg0_MTTBZxeqzhuym5356rYZHeRHPPcOaExBCQ72RWVsuWQcG7_wAlm7ECz97DZiAYZMCQCgmxbIa8CTghbYVC8NjfkBBBIAI0rVDH1yKqWdivTUL-PYx1fjArAi1cQ23zYBRQh020HyudsD8i23O5rHUAghcyFc-poAEky0yS6RizTpqPbpihZapFMJXKhjjumZnxTHMRSDsPENjM0sVJpwhto4eWItt9ACNTpuBMmiBdhCIPyA8Kji2aEbXNwcyesJFetTKzW58VXPFriFFuw62FCy7aSQfpexFaeDc-ullPdCd4QtAUD1_o7WEVcaKi0URuOhUMBur_TieZEvFOdhEVt_1Mm0wzuyZJNPO-Jn9l8leMDiB8_zXhrIMAnRr9SouS7d3rw8SBieqPsrEhex_QkF1C2uEqNNC9IYplEOa5PpchtejiQgld_TRrRTSCa2XzeK0T-x2IVkK1V-s4OgQA480Y9JBndSvYLDdzDNeCSgG8i_k5pN0lDlQcWVPogcbCNb9ziBoBuhidylHuZ-DOEs_cok-fQM19ik2CWOBNaJ3RJv7tbVa2BJCRno0IHLN1SCFrMr7rE0Tu07VTV5bJFskQmP0nvmN5b9MfMenXZJTQiKDGAVkOQbQEYaCJweQbEs3zOGVCV7
h2
4340.6909999903
4346.9129999867
606
0
204
image/gif
Image
https://fonts.gstatic.com/s/hindsiliguri/v7/ijwOs5juQtsyLLR5jN4cxBEoRCf_0uYVKwOs1to.woff2
h2
4645.3900000197
4648.4490000294
8363
7756
200
font/woff2
Font
https://startupnation.com/wp-json/143601cdf4fe007ade8fb962d2460b48/v1/4010e8695fd00899beb2e1745fbb1b92/?event=open&pid=56490&_cache=1621523932289
h2
5143.5760000022
5489.9140000343
812
0
204
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
343.809
7.345
355.885
48.219
481.353
13.8
701.614
20.791
723.326
32.52
755.86
90.855
881.423
52.301
951.971
51.918
1006.049
17.044
1023.106
9.15
1034.016
7.375
1041.434
6.89
1055.88
20.504
1085.91
13.821
1101.977
7.689
1111.504
5.312
1119.353
62.569
1190.884
22.114
1213.131
154.108
1367.276
7.856
1375.555
107.368
1482.954
6.539
1495.844
7.635
1504.03
5.269
1513.023
24.212
1537.249
22.937
1578.104
7.913
1586.032
6.34
1592.406
34.827
1628.098
9.325
1638.021
20.541
1658.59
5.033
1663.798
9.751
1674.063
96.661
1770.741
13.395
1788.267
13.121
1802.112
5.619
1807.833
6.476
1829.887
19.581
1849.483
71.5
1931.538
8.422
1940.326
186.092
2126.462
14.752
2143.997
5.825
2152.685
105.694
2258.705
20.466
2284.047
63.133
2353.886
71.314
2425.241
7.909
2443.795
7.472
2483.341
34.896
2526.61
6.466
2541.847
5.224
2552.693
49.824
2603.012
53.4
2656.44
5.766
2662.881
5.544
2669.103
73.084
2743.628
51.713
2818.681
9.417
2871.129
6.544
2906.145
41.407
2956.072
7.085
2975.675
94.04
3071.457
114.167
3185.699
10.661
3197.996
29.11
3234.138
110.779
3348.425
18.285
3368.114
11.674
3389.489
46.002
3442.502
29.606
3472.35
11.936
3484.351
8.019
3492.416
7.416
3503.906
115.126
3619.36
8.897
3628.273
132.539
3760.896
13.341
3775.403
11.617
3792.91
12.073
3807.926
77.226
3889.474
10.361
3900.916
9.012
3909.956
110.341
4030.765
8.114
4038.979
7.715
4046.718
7.519
4058.656
26.631
4086.591
21.809
4132.797
20.858
4157.56
11.714
4174.055
11.672
4188.001
11.868
4200.686
9.305
4213.906
10.525
4225.388
13.286
4245.673
5.411
4254.935
11.805
4270.596
14.336
4288.76
14.464
4304.38
16.722
4322.108
11.785
4334.838
5.987
4343.178
10.079
4387.867
133.994
4635.352
179.666
4815.073
12.277
4831.43
39.878
4871.467
21.278
4900.693
8.36
4927.613
7.92
5171.473
9.828
5285.869
6.413
5496.814
5.388
6118.079
7.02
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 228 KiB
Time to Interactive can be slowed down by resources on the page. Startupnation.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2018/02/SuN-contributor-tile.gif
102850
102850
https://startupnation.com/wp-content/uploads/2017/07/sun-video-banner.jpg
41214
41214
https://startupnation.com/wp-content/uploads/2019/06/sun-ebook-subscribe-2.jpg
34235
34235
https://startupnation.com/wp-content/uploads/2020/08/image002-1.jpg
27728
27728
https://startupnation.com/wp-content/uploads/2020/08/story-banner-1.png
20010
20010
https://startupnation.com/wp-content/uploads/2020/12/SN.png
4532
4532
https://startupnation.com/wp-content/uploads/gravatar/ac7a91e180d90416675caa37cf7ef3fc.jpg
3092
3092
Minify CSS — Potential savings of 5 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Startupnation.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/themes/newsblock/style.css?ver=1.0.9
35802
4905
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Startupnation.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/themes/newsblock/assets/js/scripts.js?ver=1.0.9
11849
3604
Efficiently encode images — Potential savings of 50 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/623008673047138627
36621
15105
https://tpc.googlesyndication.com/simgad/2491808200912219576
36621
15105
https://startupnation.com/wp-content/uploads/2021/05/dba-name.jpg
98321
10602
https://startupnation.com/wp-content/uploads/2021/05/online-course.jpg
98298
10515
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 170 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://startupnation.com/
174.541
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Startupnation.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://startupnation.com/
190
https://startupnation.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Startupnation.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content — Potential savings of 45 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2018/02/SuN-contributor-tile.gif
102850
46283
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 5 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/6edd9310178d7739000e665bd5f488b9.js?defer&generated=1617986072&ver=1.15.0
4891
https://js.stripe.com/v3/?ver=5.7.1
137
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://startupnation.com/wp-content/uploads/2021/01/wjr_radio-podcast2-800x500.png
0

Diagnostics

Avoid chaining critical requests — 91 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Startupnation.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 3 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
gpt-tag-load
Mark
1200.16
gpt-first-ad-request
Mark
1326.614
gpt-first-ad-render
Mark
1728.232
Keep request counts low and transfer sizes small — 246 requests • 4,555 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
246
4663944
Image
76
2903576
Script
76
1204627
Stylesheet
52
207916
Font
13
190296
Other
22
79905
Document
7
77624
Media
0
0
Third-party
88
1410573
Minimize third-party usage — Third-party code blocked the main thread for 230 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
298084
102.02
718624
77.254
79907
34.956
41975
12.249
108054
0
68556
0
32434
0
20820
0
20305
0
2342
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.027567239425816
0.026896165336865
0.0056092820061297
0.0056012839804556
0.0046637376375426
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 17 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://startupnation.com/
593
134
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
4636
133
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
4344
114
https://m.stripe.network/inner.html#url=https%3A%2F%2Fstartupnation.com%2F&title=Homepage%20-%20StartupNation&referrer=&muid=NA&sid=NA&version=6&preview=false
1259
94
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051701.js
3749
93
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
5068
90
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051701.js
1476
77
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
4782
77
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
3842
73
https://startupnation.com/
278
58
https://www.googletagmanager.com/gtag/js?id=AW-780087416
4487
55
https://startupnation.com/
336
55
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-alert/public-block-alert.js?ver=2.1.3
3020
54
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051701.js
3216
53
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
3679
53
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
3915
52
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
3629
50
Avoid non-composited animations — 3 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element
img

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 2.0 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 260 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 4.0 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 130 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.0 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 480 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Startupnation.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://startupnation.com/wp-content/themes/newsblock/style.css?ver=1.0.9
35802
80
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
30955
80
https://js.stripe.com/v3/?ver=5.7.1
63334
310
Properly size images — Potential savings of 902 KiB
Images can slow down the page's load time. Startupnation.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2021/05/website-converts-day-one-768x421.png
246636
215971
https://startupnation.com/wp-content/uploads/2021/05/super-founders.png
234726
93173
https://startupnation.com/wp-content/uploads/2021/01/wjr_radio-podcast2-800x500.png
401062
77261
https://startupnation.com/wp-content/uploads/2021/04/Untitled-design-380x280.png
119932
75257
https://startupnation.com/wp-content/uploads/2021/05/website-converts-day-one-380x280.png
97886
61423
https://startupnation.com/wp-content/uploads/2021/04/jonathan-bailor-employee-to-entrepreneur-380x280.png
95686
60043
https://startupnation.com/wp-content/uploads/2021/01/wjr_busines_beat-generic2-380x280.png
115096
45768
https://startupnation.com/wp-content/uploads/2021/05/super-founders-380x280.png
71448
44834
https://startupnation.com/wp-content/uploads/2021/05/midwest-sustainability-startups-380x280.png
107410
42712
https://startupnation.com/wp-content/uploads/2021/04/B-Corp-768x421.jpg
44682
39127
https://startupnation.com/wp-content/uploads/2021/05/profitable-growth-768x421.jpg
28091
24598
https://startupnation.com/wp-content/uploads/2021/04/alternative-lending-380x280.png
84456
24446
https://startupnation.com/wp-content/uploads/2021/04/six-figure-side-hustle-768x421.jpg
24502
21456
https://startupnation.com/wp-content/uploads/2021/05/e-commerce-product-launch-380x280.jpg
23429
14702
https://startupnation.com/wp-content/uploads/2021/05/funding-post-pandemic-380x280.jpg
22484
14109
https://startupnation.com/wp-content/uploads/2021/04/taking-risks-380x280.jpg
19190
12042
https://startupnation.com/wp-content/uploads/2021/05/online-course-380x280.jpg
27302
10857
https://startupnation.com/wp-content/uploads/2021/05/dba-name-380x280.jpg
25316
10067
https://startupnation.com/wp-content/uploads/2021/04/alternative-lending-startups-380x280.jpg
32985
9548
https://startupnation.com/wp-content/uploads/2021/05/bootstrap-product-launch-380x280.jpg
14981
9401
https://startupnation.com/wp-content/uploads/2021/02/loans-for-franchises-380x280.jpg
29047
8408
https://startupnation.com/wp-content/uploads/2021/04/six-figure-side-hustle-380x280.jpg
13282
8334
Remove unused CSS — Potential savings of 109 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Startupnation.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-includes/css/dashicons.min.css?ver=5.7.1
35734
35734
https://startupnation.com/wp-content/themes/newsblock/style.css?ver=1.0.9
35802
28532
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/styles__ltr.css
26319
24955
span.PIN_1621523929938_embed_grid { width: 100%; max-width: 257px; min-width: 140px; ... } ...
12244
12244
https://startupnation.com/wp-content/plugins/powerkit/modules/social-links/public/css/public-powerkit-social-links.css?ver=2.4.1
10322
10322
Remove unused JavaScript — Potential savings of 232 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
134494
61123
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051701.js
111566
54549
https://js.stripe.com/v3/?ver=5.7.1
63334
48651
https://connect.facebook.net/en_US/sdk.js?hash=0acdec15dbb64c6e9577a6d72a8d991f&ua=modern_es6
65873
44599
https://www.googletagmanager.com/gtag/js?id=UA-74631550-1&l=dataLayer&cx=c
36527
29082
Serve images in next-gen formats — Potential savings of 407 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2021/05/dba-name.jpg
98321
56319
https://startupnation.com/wp-content/uploads/2021/05/online-course.jpg
98298
52410
https://startupnation.com/wp-content/uploads/2018/05/baby.jpg
76927
43919
https://tpc.googlesyndication.com/simgad/623008673047138627
36621
25811
https://tpc.googlesyndication.com/simgad/2491808200912219576
36621
25811
https://startupnation.com/wp-content/uploads/2020/06/young-woman-typing-on-laptop-on-sofa-4050362.jpg
63932
24726
https://startupnation.com/wp-content/uploads/2021/05/funding-post-pandemic-800x438.jpg
53779
21757
https://startupnation.com/wp-content/uploads/2021/04/B-Corp-768x421.jpg
44682
17992
https://startupnation.com/wp-content/uploads/2021/05/profitable-growth-768x421.jpg
28091
14833
https://startupnation.com/wp-content/uploads/2021/04/six-figure-side-hustle-768x421.jpg
24502
13544
https://startupnation.com/wp-content/uploads/2021/05/midwest-sustainability-startups-80x80.png
13923
11943
https://startupnation.com/wp-content/uploads/2021/01/wjr_radio-podcast2-80x80.png
14427
11757
https://startupnation.com/wp-content/uploads/2021/04/jonathan-bailor-employee-to-entrepreneur-80x80.png
12809
11091
https://startupnation.com/wp-content/uploads/2021/05/dba-name-380x280.jpg
25316
10778
https://tpc.googlesyndication.com/simgad/3119072210852161889
18017
10013
https://tpc.googlesyndication.com/simgad/6961814401728165471
17761
9967
https://startupnation.com/wp-content/uploads/2021/05/funding-post-pandemic-380x280.jpg
22484
9734
https://startupnation.com/wp-content/uploads/2021/04/taking-risks-380x280.jpg
19190
9614
https://startupnation.com/wp-content/uploads/2021/05/online-course-380x280.jpg
27302
8898
https://startupnation.com/wp-content/uploads/2021/05/e-commerce-product-launch-380x280.jpg
23429
8831
https://startupnation.com/wp-content/uploads/2021/02/loans-for-franchises-380x280.jpg
29047
8655
https://startupnation.com/wp-content/uploads/2019/06/sun-ebook-subscribe-2.jpg
34235
8619

Diagnostics

Serve static assets with an efficient cache policy — 22 resources found
Startupnation.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://assets.pinterest.com/js/pinit_main.js?0.07022158733492412
237000
19190
https://assets.pinterest.com/js/pinit.js?ver=5.7.1
259000
587
https://js.stripe.com/v3/?ver=5.7.1
300000
63334
https://secure.gravatar.com/avatar/b5c5353753d247025053521f4904e7f8?s=26&d=mm&r=g
300000
2342
https://js.stripe.com/v3/fingerprinted/js/m-outer-b07c750376b94b0da646edc72e01a46a.js
300000
1594
https://connect.facebook.net/en_US/sdk.js
1200000
2683
https://clientcdn.pushengage.com/core/38bf1d38-43ce-4300-91d2-dabb5c78f1cd.js?ver=5.7.1
3600000
19472
https://www.google-analytics.com/analytics.js
7200000
20199
https://www.gstatic.com/recaptcha/api2/logo_48.png
604800000
2776
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7808
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7808
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2083
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2081
https://community.startupnation.com//js/count.js
2592000000
1264
Reduce JavaScript execution time — 2.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://startupnation.com/
878.705
52.823
6.847
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051701.js
641.501
424.77
23.85
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
482.341
432.224
18.682
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
466.263
374.087
20.717
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
413.774
194.312
1.725
Unattributable
243.678
12.603
0.127
https://www.googletagservices.com/activeview/js/current/osd.js
192.003
144.657
3.206
https://tpc.googlesyndication.com/sodar/sodar2/222/runner.html
176.314
163.211
2.311
https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LcJSFEaAAAAAJgWsem2bJBUJV1C8cJpl84758Qf&co=aHR0cHM6Ly9zdGFydHVwbmF0aW9uLmNvbTo0NDM.&hl=en&v=eWmgPeIYKJsH2R2FrgakEIkq&size=invisible&cb=gtkgqpi261vf
164.447
137.344
3.046
https://startupnation.com/wp-content/themes/newsblock/assets/js/scripts.js?ver=1.0.9
121.59
27.9
1.573
https://m.stripe.network/inner.html#url=https%3A%2F%2Fstartupnation.com%2F&title=Homepage%20-%20StartupNation&referrer=&muid=NA&sid=NA&version=6&preview=false
94.628
89.55
2.467
https://startupnation.com/wp-content/plugins/canvas/components/slider-gallery/block/flickity.pkgd.min.js?ver=2.1.3
62.79
60.126
1.186

Metrics

Largest Contentful Paint — 2.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 4.6 s
The time taken for the page to become fully interactive.

Diagnostics

Avoid enormous network payloads — Total size was 4,555 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://startupnation.com/wp-content/uploads/2021/01/wjr_radio-podcast2-800x500.png
401796
https://startupnation.com/wp-content/uploads/2021/05/website-converts-day-one-768x421.png
247377
https://startupnation.com/wp-content/uploads/2021/05/super-founders.png
235449
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
134495
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
134494
https://startupnation.com/wp-content/uploads/2021/04/Untitled-design-380x280.png
120664
https://startupnation.com/wp-content/uploads/2021/01/wjr_busines_beat-generic2-380x280.png
115839
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051701.js
111566
https://startupnation.com/wp-content/uploads/2021/05/midwest-sustainability-startups-380x280.png
108157
https://startupnation.com/wp-content/uploads/2018/02/SuN-contributor-tile.gif
103510
Avoid an excessive DOM size — 2,021 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2021
Maximum DOM Depth
32
Maximum Child Elements
67
Minimize main-thread work — 4.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2361.64
Style & Layout
857.028
Other
446.24499999999
Rendering
229.39
Garbage Collection
193.222
Script Parsing & Compilation
158.92
Parse HTML & CSS
127.347
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.0610000248998
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
3.0549999792129
https://fonts.gstatic.com/s/hindsiliguri/v7/ijwOs5juQtsyLLR5jN4cxBEoRCf_0uYVKwOs1to.woff2
3.0590000096709
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://startupnation.com/wp-content/uploads/2020/12/StartupNation-2.png
https://startupnation.com/wp-content/uploads/2020/12/SN.png
https://startupnation.com/wp-content/uploads/2017/07/sun-video-banner.jpg
img
https://startupnation.com/wp-content/uploads/2020/08/story-banner-1.png
https://startupnation.com/wp-content/uploads/2020/12/SN.png
91

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of startupnation.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Startupnation.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that startupnation.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
jQuery UI
1.12.1
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://startupnation.com/wp-content/plugins/mc4wp-premium/ajax-forms/assets/js/ajax-forms.min.js?ver=4.8.12
https://startupnation.com/wp-content/plugins/mc4wp-premium/ajax-forms/assets/js/ajax-forms.min.js.map
https://startupnation.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms.min.js?ver=4.8.1
https://startupnation.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://startupnation.com/
Allowed

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SyntaxError: Unexpected token '<'
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for startupnation.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of startupnation.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of startupnation.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of startupnation.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 69
Performance 16
Accessibility 91
Best Practices 80
SEO 88
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://startupnation.com/
Updated: 20th May, 2021

2.97 seconds
First Contentful Paint (FCP)
17%
65%
18%

0.10 seconds
First Input Delay (FID)
76%
18%
6%

Simulate loading on mobile
16

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for startupnation.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.062
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Defer offscreen images — Potential savings of 234 KiB
Time to Interactive can be slowed down by resources on the page. Startupnation.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2018/02/SuN-contributor-tile.gif
102850
102850
https://startupnation.com/wp-content/uploads/2017/07/sun-video-banner.jpg
41214
41214
https://startupnation.com/wp-content/uploads/2019/06/sun-ebook-subscribe-2.jpg
34235
34235
https://startupnation.com/wp-content/uploads/2020/08/image002-1.jpg
27728
27728
https://startupnation.com/wp-content/uploads/2020/08/story-banner-1.png
20010
20010
https://startupnation.com/wp-content/uploads/2020/12/StartupNation-2.png
6444
6444
https://startupnation.com/wp-content/uploads/gravatar/dfb039f0aefa001e3b16b0387f1496f3.jpg
4138
4138
https://startupnation.com/wp-content/uploads/gravatar/ac7a91e180d90416675caa37cf7ef3fc.jpg
3092
3092
Minify CSS — Potential savings of 5 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Startupnation.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/themes/newsblock/style.css?ver=1.0.9
35803
4906
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Startupnation.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/themes/newsblock/assets/js/scripts.js?ver=1.0.9
11849
3604
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 130 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://startupnation.com/
126.193
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Startupnation.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://startupnation.com/
630
https://startupnation.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Startupnation.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 5 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/6edd9310178d7739000e665bd5f488b9.js?defer&generated=1617986072&ver=1.15.0
4891
https://js.stripe.com/v3/?ver=5.7.1
123
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 90 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Startupnation.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 3 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
gpt-tag-load
Mark
952.554
gpt-first-ad-request
Mark
1078.822
gpt-first-ad-render
Mark
1393.82
Keep request counts low and transfer sizes small — 238 requests • 5,238 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
238
5363754
Image
75
3687844
Script
73
1150015
Stylesheet
52
207918
Font
12
166285
Document
6
77826
Other
20
73866
Media
0
0
Third-party
81
1327500
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.054017785950193
0.0035763070721199
div
0.0026070760250381
0.00174560546875
0.00016143545446269
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
22491
641
https://www.googletagservices.com/activeview/js/current/osd.js
21989
502
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
20603
460
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051901.js?31061260
14481
451
https://www.googletagservices.com/activeview/js/current/osd.js
19608
422
https://startupnation.com/
914
399
https://www.googletagmanager.com/gtag/js?id=UA-74631550-1
21212
374
https://m.stripe.network/inner.html#url=https%3A%2F%2Fstartupnation.com%2F&title=Homepage%20-%20StartupNation&referrer=&muid=NA&sid=NA&version=6&preview=false
5130
367
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
24209
341
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051901.js?31061260
6693
305
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18741
274
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
9660
270
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-alert/public-block-alert.js?ver=2.1.3
13860
263
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18496
245
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051901.js?31061260
14123
238
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18261
235
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
19015
232
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
23200
223
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
19390
215
https://startupnation.com/
1410
210

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://startupnation.com/
http/1.1
0
181.46999995224
658
0
301
text/html
https://startupnation.com/
h2
182.18499992508
307.38199991174
35653
283811
200
text/html
Document
https://startupnation.com/wp-content/plugins/canvas/assets/fonts/canvas-icons.woff
h2
322.06499995664
358.08499995619
4917
4316
200
font/woff
Font
https://startupnation.com/wp-content/plugins/powerkit/assets/fonts/powerkit-icons.woff
h2
322.30299990624
363.94399998244
26370
25768
200
font/woff
Font
https://startupnation.com/wp-content/plugins/absolute-reviews/fonts/absolute-reviews-icons.woff
h2
323.72899993788
365.74399995152
3564
2964
200
font/woff
Font
https://startupnation.com/wp-content/plugins/advanced-popups/fonts/advanced-popups-icons.woff
h2
324.11899999715
365.12599990238
1972
1372
200
font/woff
Font
https://startupnation.com/wp-content/plugins/canvas/assets/css/canvas.css?ver=2.1.3
h2
326.0569999693
383.22700001299
4569
26717
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/assets/css/powerkit.css?ver=2.4.1
h2
326.53399999253
364.72700000741
5303
29427
200
text/css
Stylesheet
https://startupnation.com/wp-includes/css/dist/block-library/style.min.css?ver=5.7.1
h2
326.94199995603
369.13499992806
8781
58171
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-alert/block.css?ver=1608035719
h2
327.33699993696
412.21300000325
1113
2125
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-progress/block.css?ver=1608035719
h2
327.56699994206
368.32000000868
1308
3063
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-collapsibles/block.css?ver=1608035719
h2
327.82000000589
361.65699991398
1149
2097
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-tabs/block.css?ver=1608035719
h2
327.98299996648
374.26399998367
1553
6131
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-section-heading/block.css?ver=1608035719
h2
328.33099993877
414.33800000232
2283
25677
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/layout-blocks/block-row/block-row.css?ver=1608035719
h2
328.49499990698
364.24399993848
915
946
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/justified-gallery/block/block-justified-gallery.css?ver=1608035719
h2
328.76499998383
362.1549999807
1263
2388
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/slider-gallery/block/block-slider-gallery.css?ver=1608035719
h2
329.31599998847
386.9260000065
885
747
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/posts/block-posts-sidebar/block-posts-sidebar.css?ver=1608035719
h2
329.45700001437
388.9569999883
1386
3828
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/absolute-reviews/public/css/absolute-reviews-public.css?ver=1.0.8
h2
329.62400000542
363.50400000811
4901
37749
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/advanced-popups/public/css/advanced-popups-public.css?ver=1.1.0
h2
329.82799992897
372.44199996348
2899
15294
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/content-formatting/block-heading/block.css?ver=1608035719
h2
330.2829999011
369.60999993607
1152
3619
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/content-formatting/block-list/block.css?ver=1608035719
h2
330.50899999216
382.8719999874
1449
4729
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/content-formatting/block-paragraph/block.css?ver=1608035719
h2
330.65199991688
382.26999994367
1225
3547
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/content-formatting/block-separator/block.css?ver=1608035719
h2
330.83399990574
392.09400000982
1055
2329
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-group/block.css?ver=1608035719
h2
330.95500001218
372.17999994755
1273
3204
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-cover/block.css?ver=1608035719
h2
331.28399995621
367.44599998929
832
636
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-public.css?ver=1.9.4
h2
331.44799992442
370.36299996544
1451
3109
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-gdpr.css?ver=1.9.4
h2
331.65099995676
399.90799990483
5094
27871
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/basic-elements/public/css/public-powerkit-basic-elements.css?ver=2.4.1
h2
331.86399994884
374.79199992958
3688
25129
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/coming-soon/public/css/public-powerkit-coming-soon.css?ver=2.4.1
h2
331.9940000074
394.12199996877
1120
1964
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/content-formatting/public/css/public-powerkit-content-formatting.css?ver=2.4.1
h2
332.56000000983
375.22499996703
2180
9659
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/facebook/public/css/public-powerkit-facebook.css?ver=2.4.1
h2
332.74899993557
371.07699993066
813
477
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/featured-categories/public/css/public-powerkit-featured-categories.css?ver=2.4.1
h2
332.88399991579
393.27999996021
1641
6243
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/inline-posts/public/css/public-powerkit-inline-posts.css?ver=2.4.1
h2
333.05199991446
368.60299995169
1474
4677
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/instagram/public/css/public-powerkit-instagram.css?ver=2.4.1
h2
333.17499991972
371.53999996372
1825
7231
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/justified-gallery/public/css/public-powerkit-justified-gallery.css?ver=2.4.1
h2
333.32199999131
367.93700000271
1317
2758
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/lightbox/public/css/public-powerkit-lightbox.css?ver=2.4.1
h2
333.97199993487
371.88799993601
2639
8851
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/opt-in-forms/public/css/public-powerkit-opt-in-forms.css?ver=2.4.1
h2
334.31199996267
419.07299996819
1329
3387
200
text/css
Stylesheet
https://startupnation.com/wp-content/plugins/powerkit/modules/pinterest/public/css/public-powerkit-pinterest.css?ver=2.4.1
h2
334.46699997876
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
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7.797
3961.544
21.996
4010.694
21.585
4038.768
11.651
4050.815
13.87
4069.14
10.496
4079.703
10.446
4094.125
10.35
4109.147
11.923
4122.213
12.189
4142.508
14.384
4156.931
11.48
4169.384
23.607
4194.917
12.057
4228.744
6.017
4234.796
99.769
4542.933
8.747
4565.926
170.621
4736.598
10.819
4751.529
33.517
4785.07
20.989
4820.562
6.092
5081.645
13.101
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 40 KiB
Images can slow down the page's load time. Startupnation.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2021/01/wjr_radio-podcast2-800x500.png
401062
41245
Efficiently encode images — Potential savings of 99 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/8041668027906533200
51281
24593
https://startupnation.com/wp-content/uploads/2021/04/B-Corp.jpg
83422
15183
https://tpc.googlesyndication.com/simgad/623008673047138627
36621
15105
https://startupnation.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-29-at-3.06.28-PM.jpg
192976
14008
https://startupnation.com/wp-content/uploads/2021/05/dba-name.jpg
98321
10602
https://startupnation.com/wp-content/uploads/2021/05/online-course.jpg
98298
10515
https://startupnation.com/wp-content/uploads/2021/05/profitable-growth.jpg
45009
6943
https://startupnation.com/wp-content/uploads/2021/04/six-figure-side-hustle.jpg
43522
4830
Use video formats for animated content — Potential savings of 45 KiB
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2018/02/SuN-contributor-tile.gif
102850
46283

Diagnostics

Serve static assets with an efficient cache policy — 20 resources found
Startupnation.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://assets.pinterest.com/js/pinit_main.js?0.42992296412208364
261000
19190
https://js.stripe.com/v3/?ver=5.7.1
300000
57275
https://secure.gravatar.com/avatar/b5c5353753d247025053521f4904e7f8?s=26&d=mm&r=g
300000
2342
https://js.stripe.com/v3/fingerprinted/js/m-outer-b07c750376b94b0da646edc72e01a46a.js
300000
1593
https://assets.pinterest.com/js/pinit.js?ver=5.7.1
300000
602
https://connect.facebook.net/en_US/sdk.js
1200000
2683
https://clientcdn.pushengage.com/core/38bf1d38-43ce-4300-91d2-dabb5c78f1cd.js?ver=5.7.1
3600000
19473
https://www.google-analytics.com/analytics.js
7200000
20198
https://www.gstatic.com/recaptcha/api2/logo_48.png
604800000
2776
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7788
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
1209600000
7787
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2084
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/client/window_focus_fy2019.js
1209600000
2082
https://community.startupnation.com//js/count.js
2592000000
1262

Metrics

First Contentful Paint — 4.4 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 9.4 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 6.1 s
The timing of the largest text or image that is painted.
Time to Interactive — 21.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 4,310 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 18.9 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 640 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.4 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 320 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive startupnation.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 8730 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,520 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Startupnation.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://startupnation.com/wp-content/plugins/powerkit/assets/css/powerkit.css?ver=2.4.1
5303
150
https://startupnation.com/wp-content/plugins/canvas/components/basic-elements/block-tabs/block.css?ver=1608035719
1553
150
https://startupnation.com/wp-content/plugins/advanced-popups/public/css/advanced-popups-public.css?ver=1.1.0
2899
150
https://startupnation.com/wp-content/plugins/cookie-law-info/public/css/cookie-law-info-public.css?ver=1.9.4
1451
150
https://startupnation.com/wp-content/plugins/powerkit/modules/featured-categories/public/css/public-powerkit-featured-categories.css?ver=2.4.1
1641
150
https://startupnation.com/wp-content/plugins/powerkit/modules/share-buttons/public/css/public-powerkit-share-buttons.css?ver=2.4.1
5641
150
https://startupnation.com/wp-content/plugins/powerkit/modules/table-of-contents/public/css/public-powerkit-table-of-contents.css?ver=2.4.1
1359
150
https://startupnation.com/wp-includes/css/dashicons.min.css?ver=5.7.1
35734
450
https://startupnation.com/wp-content/themes/newsblock/style.css?ver=1.0.9
35803
300
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
30955
450
https://js.stripe.com/v3/?ver=5.7.1
57275
1380
Remove unused CSS — Potential savings of 110 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Startupnation.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-includes/css/dashicons.min.css?ver=5.7.1
35734
35734
https://startupnation.com/wp-content/themes/newsblock/style.css?ver=1.0.9
35803
29845
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/styles__ltr.css
26318
24954
span.PIN_1621524088174_embed_grid { width: 100%; max-width: 257px; min-width: 140px; ... } ...
12244
12244
https://startupnation.com/wp-content/plugins/powerkit/modules/social-links/public/css/public-powerkit-social-links.css?ver=2.4.1
10322
10322
Remove unused JavaScript — Potential savings of 227 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
134495
61124
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051901.js?31061260
112031
55169
https://connect.facebook.net/en_US/sdk.js?hash=0acdec15dbb64c6e9577a6d72a8d991f&ua=modern_es6
65856
44619
https://js.stripe.com/v3/?ver=5.7.1
57275
43996
https://www.googletagmanager.com/gtag/js?id=AW-780087416&l=dataLayer&cx=c
35023
27833
Serve images in next-gen formats — Potential savings of 1,050 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://startupnation.com/wp-content/uploads/2021/05/website-converts-day-one.png
566312
534474
https://startupnation.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-29-at-3.06.28-PM.jpg
192976
71174
https://startupnation.com/wp-content/uploads/2021/05/dba-name.jpg
98321
56319
https://startupnation.com/wp-content/uploads/2021/05/online-course.jpg
98298
52410
https://startupnation.com/wp-content/uploads/2021/04/B-Corp.jpg
83422
51832
https://startupnation.com/wp-content/uploads/2018/05/baby.jpg
76927
43919
https://tpc.googlesyndication.com/simgad/8041668027906533200
51281
37241
https://startupnation.com/wp-content/uploads/2021/04/six-figure-side-hustle.jpg
43522
30294
https://startupnation.com/wp-content/uploads/2021/05/profitable-growth.jpg
45009
29695
https://tpc.googlesyndication.com/simgad/623008673047138627
36621
25811
https://startupnation.com/wp-content/uploads/2020/06/young-woman-typing-on-laptop-on-sofa-4050362.jpg
63932
24726
https://startupnation.com/wp-content/uploads/2021/05/funding-post-pandemic-800x438.jpg
53779
21757
https://startupnation.com/wp-content/uploads/2021/05/dba-name-380x280.jpg
25316
10778
https://startupnation.com/wp-content/uploads/2021/02/entrepreneurs-paradox-80x80.png
12773
10707
https://tpc.googlesyndication.com/simgad/3119072210852161889
18017
10013
https://tpc.googlesyndication.com/simgad/6961814401728165471
17761
9967
https://startupnation.com/wp-content/uploads/2021/05/funding-post-pandemic-380x280.jpg
22484
9734
https://startupnation.com/wp-content/uploads/2021/04/taking-risks-380x280.jpg
19190
9614
https://startupnation.com/wp-content/uploads/2021/05/online-course-380x280.jpg
27302
8898
https://startupnation.com/wp-content/uploads/2021/05/e-commerce-product-launch-380x280.jpg
23429
8831
https://startupnation.com/wp-content/uploads/2021/02/loans-for-franchises-380x280.jpg
29047
8655
https://startupnation.com/wp-content/uploads/2019/06/sun-ebook-subscribe-2.jpg
34235
8619

Diagnostics

Avoid enormous network payloads — Total size was 5,238 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://startupnation.com/wp-content/uploads/2021/05/website-converts-day-one.png
566903
https://startupnation.com/wp-content/uploads/2021/01/wjr_radio-podcast2-800x500.png
401798
https://startupnation.com/wp-content/uploads/2021/05/website-converts-day-one-768x421.png
247377
https://startupnation.com/wp-content/uploads/2021/05/super-founders.png
235449
https://startupnation.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-29-at-3.06.28-PM.jpg
193652
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
134495
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
134495
https://startupnation.com/wp-content/uploads/2021/04/Untitled-design-380x280.png
120662
https://startupnation.com/wp-content/uploads/2021/01/wjr_busines_beat-generic2-380x280.png
115836
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051901.js?31061260
112031
Avoid an excessive DOM size — 2,027 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2027
Maximum DOM Depth
32
Maximum Child Elements
66
Reduce JavaScript execution time — 9.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://startupnation.com/
2464.22
234.516
31.152
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021051901.js?31061260
2370.28
1556.208
87.584
https://www.gstatic.com/recaptcha/releases/eWmgPeIYKJsH2R2FrgakEIkq/recaptcha__en.js
1985.372
1829.444
77.284
https://startupnation.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
1644.756
846.368
7.58
https://www.googletagservices.com/activeview/js/current/osd.js
1586.8
536.564
11.452
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
1579.74
1376.12
73.18
Unattributable
1179.748
48.736
0.572
https://startupnation.com/wp-content/themes/newsblock/assets/js/scripts.js?ver=1.0.9
781.576
198.988
6.768
https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LcJSFEaAAAAAJgWsem2bJBUJV1C8cJpl84758Qf&co=aHR0cHM6Ly9zdGFydHVwbmF0aW9uLmNvbTo0NDM.&hl=en&v=eWmgPeIYKJsH2R2FrgakEIkq&size=invisible&cb=ny9otkat8ky9
754.204
612.432
15.316
https://tpc.googlesyndication.com/sodar/sodar2/222/runner.html
695.74
641.8
10.016
https://m.stripe.network/inner.html#url=https%3A%2F%2Fstartupnation.com%2F&title=Homepage%20-%20StartupNation&referrer=&muid=NA&sid=NA&version=6&preview=false
370.74
344.852
12.284
https://startupnation.com/wp-content/plugins/canvas/components/slider-gallery/block/flickity.pkgd.min.js?ver=2.1.3
273.396
259.324
4.712
https://js.stripe.com/v3/?ver=5.7.1
200.48
171.7
17.484
https://connect.facebook.net/en_US/sdk.js?hash=0acdec15dbb64c6e9577a6d72a8d991f&ua=modern_es6
154.976
122.868
26.532
https://www.googletagmanager.com/gtag/js?id=AW-780087416
112.22
100.376
8.652
https://www.google-analytics.com/analytics.js
100
82.524
5.496
https://www.googletagservices.com/tag/js/gpt.js
93.344
61.128
28.94
https://js.stripe.com/v3/m-outer-257db74dfc4594d2bb652dc7b646dbc5.html
92.48
7.596
3.772
https://www.googletagmanager.com/gtag/js?id=UA-74631550-1
87.492
63.568
8.708
https://pagead2.googlesyndication.com/bg/zue3njNLpzxGAZrYILNRV_oDQoN1Bf4uoYDHWIdg9NQ.js
84.928
76.8
7.232
https://assets.pinterest.com/js/pinit_main.js?0.42992296412208364
84.872
69.064
8.928
https://tpc.googlesyndication.com/sodar/sodar2.js
68.936
58.392
7.14
https://tpc.googlesyndication.com/pagead/js/r20210517/r20110914/abg_lite_fy2019.js
63.932
19.52
36.948
Minimize main-thread work — 17.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
9535.972
Style & Layout
3487.36
Other
1790.548
Rendering
779.89200000001
Garbage Collection
749.952
Script Parsing & Compilation
620.112
Parse HTML & CSS
537.256
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.5820000339299
https://fonts.gstatic.com/s/roboto/v18/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
2.5449999375269
https://fonts.gstatic.com/s/hindsiliguri/v7/ijwOs5juQtsyLLR5jN4cxBEoRCf_0uYVKwOs1to.woff2
3.1590000726283
Reduce the impact of third-party code — Third-party code blocked the main thread for 4,700 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
642200
2803.68
298084
1238.792
42997
319.892
73702
300.248
20819
26.544
106547
11.964
68539
1.636
32477
0
20320
0
2342
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://startupnation.com/wp-content/uploads/2020/12/SN.png
https://startupnation.com/wp-content/uploads/2020/12/SN.png
https://startupnation.com/wp-content/uploads/2017/07/sun-video-banner.jpg
img
https://startupnation.com/wp-content/uploads/2020/08/story-banner-1.png
https://startupnation.com/wp-content/uploads/2020/12/SN.png
91

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of startupnation.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Startupnation.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that startupnation.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
jQuery UI
1.12.1
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://startupnation.com/wp-content/plugins/mc4wp-premium/ajax-forms/assets/js/ajax-forms.min.js?ver=4.8.12
https://startupnation.com/wp-content/plugins/mc4wp-premium/ajax-forms/assets/js/ajax-forms.min.js.map
https://startupnation.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms.min.js?ver=4.8.1
https://startupnation.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms.min.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://startupnation.com/
Allowed

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
SyntaxError: Unexpected token '<'
88

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for startupnation.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of startupnation.com on mobile screens.
Document uses legible font sizes — 82.8% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.cs-entry__post-meta a
4.54%
10.008px
.cs-entry__category
0.87%
10px
11.79%
< 12px
82.80%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Mobile Friendly

Tap targets are not sized appropriately — 51% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
36x11
36x11
117x11
163x11
117x11
83x11
95x11
52x11
83x11
52x11
179x11
52x11
71x11
112x11
83x11
132x11
89x11
117x11
170x11
52x11
132x11
117x11
65x11
52x11
117x11
143x11
52x11
71x11
71x11
113x11
52x11
71x11
71x11
113x11
129x11
139x11
89x11
117x11
83x11
52x11
71x11
113x11
83x11
52x11
83x11
95x11
58x11
127x11
83x11
52x11
117x11
127x11
69x11
69x11
117x11
83x11
95x11
52x11
127x11
112x11
52x11
83x11
52x11
176x11
129x11
112x11
83x11
95x11
52x11
52x11
83x11
112x11
83x11
95x11
52x11
95x11
52x11
95x11
95x11
95x11
113x11
113x11
113x11
159x23
109x23
137x23
163x23
132x23
91x23
133x23
132x23
56x23
199x23
132x23
149x23
132x23
153x23
72x23
72x23
72x23
103x23
95x11
95x11
95x11

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Hosting

Server Location

Server IP Address: 141.193.213.21
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
WPEngine, Inc.
Registration

Domain Registrant

Private Registration: No
Name: StartupNation Media Group
Organization: StartupNation Media Group
Country: US
City: BIRMINGHAM
State: MI
Post Code: 48009-5308
Email: karen@ariaventures.com
Phone: +1.2487662903
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Network Solutions, LLC 162.159.133.53
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 77/100
WOT Child Safety: 89/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 2nd August, 2020
Valid To: 2nd August, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 16253346128092065870620168214601887433
Serial Number (Hex): 0C3A47D56E7F935E46E989D354CD6EC9
Valid From: 2nd August, 2024
Valid To: 2nd August, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Aug 2 02:15:45.417 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:22:1E:DB:0F:9C:DD:C0:EC:2A:8C:F5:4E:
F8:8D:24:CC:CC:DF:92:82:62:44:B4:85:62:3E:E1:07:
C4:0E:BA:15:02:20:4D:72:A7:83:C0:44:DF:53:1C:92:
44:F1:C0:C8:9A:71:A6:B9:39:08:93:2C:55:B7:C9:31:
96:E3:04:C1:9A:A4
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:C0:95:EE:8D:72:64:0F:92:E3:C3:B9:1B:C7:12:A3:
69:6A:09:7B:4B:6A:1A:14:38:E6:47:B2:CB:ED:C5:F9
Timestamp : Aug 2 02:15:45.543 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:5C:C0:0B:9D:3A:AB:5B:EE:20:58:BF:62:
DB:C8:B6:F7:85:E7:24:81:ED:57:BB:3F:61:08:BF:E0:
CE:AB:08:E4:02:21:00:90:BE:F9:B6:80:51:D0:68:AE:
B3:08:40:31:0F:9B:CB:D8:30:9E:FE:86:90:2E:B8:76:
0F:A7:B6:39:4F:A8:59
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:sni.cloudflaressl.com
DNS:startupnation.com
DNS:*.startupnation.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 20th May, 2021
Content-Type: text/html; charset=UTF-8
Cache-Control: max-age=600, must-revalidate
Server: cloudflare
Connection: keep-alive
Vary: Accept-Encoding,Cookie
Set-Cookie: *
Link: <https://startupnation.com/>; rel=shortlink
X-Powered-By: WP Engine
X-Cacheable: SHORT
X-Cache: HIT
X-Cache-Group: normal
set-cookie: *
CF-Cache-Status: DYNAMIC
cf-request-id: 0a2bf483320000e7486fb16000000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
CF-RAY: 652689e51b2be748-EWR
alt-svc: h3-27=":443"; ma=86400, h3-28=":443"; ma=86400, h3-29=":443"; ma=86400

Whois Lookup

Created: 21st February, 1999
Changed: 23rd December, 2019
Expires: 21st February, 2025
Registrar: Network Solutions, LLC
Status: clientTransferProhibited
Nameservers: lisa.ns.cloudflare.com
mark.ns.cloudflare.com
Owner Name: StartupNation Media Group
Owner Organization: StartupNation Media Group
Owner Street: 380 N OLD WOODWARD AVE STE 290
Owner Post Code: 48009-5308
Owner City: BIRMINGHAM
Owner State: MI
Owner Country: US
Owner Phone: +1.2487662903
Owner Email: karen@ariaventures.com
Admin Name: StartupNation Media Group
Admin Organization: StartupNation Media Group
Admin Street: 380 N OLD WOODWARD AVE STE 290
Admin Post Code: 48009-5308
Admin City: BIRMINGHAM
Admin State: MI
Admin Country: US
Admin Phone: +1.2487662903
Admin Email: karen@ariaventures.com
Tech Name: Network Solutions
Tech Organization: Network Solutions
Tech Street: 5335 Gate Pkwy
Tech Post Code: 32256
Tech City: Jacksonville
Tech State: FL
Tech Country: US
Tech Phone: +1.8666557679
Tech Email: customerservice@networksolutions.com
Full Whois: Domain Name: STARTUPNATION.COM
Registry Domain ID: 3791484_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2019-12-23T08:18:08Z
Creation Date: 1999-02-21T05:00:00Z
Registrar Registration Expiration Date: 2025-02-21T05:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: StartupNation Media Group
Registrant Organization: StartupNation Media Group
Registrant Street: 380 N OLD WOODWARD AVE STE 290
Registrant City: BIRMINGHAM
Registrant State/Province: MI
Registrant Postal Code: 48009-5308
Registrant Country: US
Registrant Phone: +1.2487662903
Registrant Phone Ext:
Registrant Fax: +1.2486857915
Registrant Fax Ext:
Registrant Email: karen@ariaventures.com
Registry Admin ID:
Admin Name: StartupNation Media Group
Admin Organization: StartupNation Media Group
Admin Street: 380 N OLD WOODWARD AVE STE 290
Admin City: BIRMINGHAM
Admin State/Province: MI
Admin Postal Code: 48009-5308
Admin Country: US
Admin Phone: +1.2487662903
Admin Phone Ext:
Admin Fax: +1.2486857915
Admin Fax Ext:
Admin Email: karen@ariaventures.com
Registry Tech ID:
Tech Name: Network Solutions
Tech Organization: Network Solutions
Tech Street: 5335 Gate Pkwy
Tech City: Jacksonville
Tech State/Province: FL
Tech Postal Code: 32256
Tech Country: US
Tech Phone: +1.8666557679
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: customerservice@networksolutions.com
Name Server: LISA.NS.CLOUDFLARE.COM
Name Server: MARK.NS.CLOUDFLARE.COM
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8003337680
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-05-20T15:18:44Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

Nameservers

Name IP Address
lisa.ns.cloudflare.com 173.245.58.131
mark.ns.cloudflare.com 172.64.33.130
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